NZ: 100% Middle Earth - where labour laws can be re-written for corporate benefit
The new tourism slogan has been changed from NZ: 100% Pure to NZ: 100% Middle Earth???
Will Key change the national anthem to 'God Defend Peter Jackson' next?
It is extraordinary that we are throwing away the NZ 100% Pure brand because we can't bother to live up to the green credentials so we become the mythical world of Tolkien while under license to Warners Bros?
Does John Key tuck Peter Jackson up at night as well?